Led by Barry Porter, the Sales Centre of Excellence develops a results-focused, digitally-enabled salesforce that maximises customer satisfaction and drives sustainable growth.

This Centre of Excellence brings together experts in sales methodology, technology, and performance insights to deliver exceptional results. To do this, the Sales Centre of Excellence:

• Provides clarity on expected results and progress against targets
• Develops and implements client-centric winning sales strategies 
• Empowers our sales professionals with the technology, tools and knowledge to succeed.

Sales

CENTRE OF

EXCELLENCE

Acquisition Performance Manager

Ana Balaguer

Performance Insights Manager – Client Growth

Alan Keir

• Tracks client growth performance, including cross-selling and revenue growth.
• Develops reports on client performance, coverage, and budget alignment.
  Manages monthly reporting on client growth dynamics and cost of sales budgets.
• Collaborates with the Commercial Hub to align reporting and performance insights for client growth.

• Provides intelligence to understand business performance against coverage and pipeline targets.
• Creates reports and dashboards on salesperson and team performance relative to ecosystem targets.
• Tracks acquisition performance, pipeline dynamics, and market penetration targets.
• Collaborates with Strategy, Business Intelligence, and Pricing teams to ensure sales insights align with broader company objectives.

Sales Enablement

Manager

Mar Visa

• Supports the development of a best-in-class sales methodology and ensures alignment with the HBX Ecosystem.
• Oversees the Sales Technology Stack (Techstack), ensuring sales teams have the tools and support required to succeed.
• Collaborates with the Sourcing Centre of Excellence and Marketing to ensure sales cadences are supported by proper material.
  Manages communication and licensing for ancillary systems like LinkedIn Sales Navigator and Salesforce.