OUR 3 STRATEGIC PRIORITIES
(BIG BETS)
We’ve simplifed our business strategy into 3 priorities, or big bets as we are calling them!
1
2
3
Hear about our business strategy in more detail from Javier here
OUR MARKET
CONTEXT
There are a lot of myths circulating about our industry so we thought it would be a good idea to set them straight with the facts!
Take a look!
MYTHS
“Travel market worrying downturn in 2025”
"B&E will dominate the market, squeezing other players out”
“Travel advisors are obsolete"
"HBX is just another player in a crowded B2B segment”
“Travel is a commodity – it’s all about cheapest price”
Market healthy growth +6% YoY in ’25
- Still 1pp above pre-COVID growth
B&E hotel to grow +4% YoY in ’25
- 2pp below average
TO & TA strong +7% YoY growth in ’25
- ’24 leaders: TUI +11%, FLT +19%, EJH +47%
HBX is a Market Maker in B2B segment
- 2x market growth; industry leading margins
+70% travellers prioritise quality over cost
- Best content, save time, reduce stress
FACTS
The aim of our strategy is to transform HBX Group into the leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel.
Using our cloud-based, best in class technology platforms, our rich data and intelligence, our commercial relationships and reputation as well as our expanding range of products, services and distribution channels, we are on a journey to offer a unique portfolio to our customers who in turn can offer seamless travel experiences to their clients.