Led by the CEO Luxury David Amsellem, The Luxurist is an independent Joint Venture, establish and operate a new ecosystem supported by HBX Group for the luxury segment covering the entire end to end process from supply to distribution including the development of a dedicated concierge at the heart of the value proposition to legitimate the luxury brand positioning and engage the luxury players in our new network.

The Luxurist – Independent Luxury business

OVERVIEW

Chief Product Officer

Violette Bouveret

Chief Operating Officer

Charles Kessous

Head of Marketing

Laura Coffey

Chief Technology Officer

Liam Lynch

Head of Sourcing

Mark Redmond

Chief Finance Officer

Fabien Dawidowicz

A new interface to acquire a consistent luxury supply
A new booking platform to attract and develop
A solid sales engine (higher conversion rate, higher commission base, new commission fees on concierge activities
An end traveller concierge service on behalf of our distribution partner (white label)

Head of

Sales

Ludovic Armand

Marketing & Digital Presence

OVERVIEW

The Marketing & Digital Presence, led by Léo Moulinas, is all about building and scaling HBX Group’s Marketing engine to manage the brand portfolio, to build new marketing-generated revenue streams (Marketing as a Service) and to generate demand for our Group’s suite of products and services.

Product Marketing

Ilaria Bucci

Brand, Content

& Creative

Chris Jones

Events & Tradeshows

Aina Aguilo

Global Marketing Engine (Strategy & Operations)

Damian Nogelado

Development of segmented marketing planning & executions.
Development of value propositions and go-to-market marketing planning.
Brand management & creative design.
Thought leadership & content production.
HBX Group signature events & tradeshow presence + speaking opportunities.
B2B+B2C ads &media solutions / Digital marketing agency services.
Global demand generation campaigns: Campaign 2.0 with Hoteliers, Sales and RTA.
Social media & influencer marketing.
Client communications & email marketing.
Loyalty Programme management.
Management of the HBX Group public websites and landing pages.

Corporate Communications

OVERVIEW

Blanca Zayas heads up the Corporate Communications team which manages the public image of the organisation, maximising the presence, reputation and recognition of HBX Group in the travel sector and beyond through the implementation of PR campaigns, media relations, events and thought leadership. It ensures the efficiency and consistency of company messaging with external stakeholders and protects the company in crisis situations.

Corporate Communications

Clara Truyols

Corporate Communications

Juan Salgueiro

Definition and development of company key messages, press dossiers, Q&A´s, briefings and statements.
Identification and media training for company spokespeople.
Development and distribution of press releases to strategic media targets to maximise results.
Coordination of speaking opportunities at key events.
Organization of press conferences, media interviews, profile pieces and development of thought leadership pieces for top tier outlets.
Building and maintaining relations with key journalists, opinion leaders and the media.
Identify potential reputational risks and creation of a crisis communications plan with reactive statements.
Registration of the company in awards and contests to elevate brand awareness and reputation through endorsements.
Development of high impact long term communication strategies.
Media monitoring and coverage analysis.

Innovation, Partnerships &

e-Commerce

OVERVIEW

Led by Frédéric Martinez , the Innovation, Partnerships & e-Commerce team ensures the global roll-out of HBX Group's e-Commerce (B2B2C) product offering to all potential segments (Travel & Non-Travel) : Airlines, Hotel Chains, Banks & Credit Cards, Loyalty, Closed User Groups, Tour Operators, Travel Agents – through a set of well-selected partners.

Airline Solutions

Ged Kennedy

B2B2C

Alun Williams

To drive a best-in-class sales methodology, delivering a robust and sales-friendly techstack.
To ensure our coverage model meets the opportunities represented by each market.
To work with the Learning & Development team to ensure our Sales teams are equipped to sell the HBX Group ecosystem. To manage and communicatemanaging & communicating a dashboard of KPIs that provide performance transparency.

Sales Centre of Excellence

OVERVIEW

Led by Barry Porter, the Sales Centre of Excellence (SCoE) has a results-focused mission: To empower our sales teams with the tools, knowledge, and strategies necessary to excel.

Process Methodology

& Tools

Vacancy

Account Growth

& Performance

Vacancy

Acquisition Performance

Vacancy

To drive a best-in-class sales methodology, delivering a robust and sales-friendly techstack.
To ensure our coverage model meets the opportunities represented by each market.
To work with the Learning & Development team to ensure our Sales teams are equipped to sell the HBX Group ecosystem. To manage and communicatemanaging & communicating a dashboard of KPIs that provide performance transparency.

Destination Development & Marketing Solutions

OVERVIEW

Joe Sheller leads a team which develops scalable marketing solutions that drive incremental production and maximise engagement across the travel industry. By leveraging industry leading technology, distribution and data, they ensure our partners are targeting the right audience at the right time to drive tangible return on investment.

Destination Development & Marketing

Aaron Boyd

Destination Development & Marketing

Florian Blois

Destination Development & Marketing

Balkiz Dundar

Consistently initiate, develop and maintain productive commercial relationships with key stakeholders across the industry to create strategic partnerships that drive revenue and strengthen the HBX Group value proposition.
Provide our marketing partners with exposure to our global B2B clients as well as high value B2C tourist via close user group booking platforms.
Align with internal commercial teams to ensure we maximise marketing campaigns by engaging our suppliers to provide promotional rates that will increase production.

Business Development Americas

OVERVIEW

Led by Lauren Atlass, and in exactly the same way as Miguel's team works, the BD Americas portfolio supports the implementation and adoption of tools & processes for business development initiatives, creating the correct environment for Business Development across all business lines and units globally for prospecting, lead nurturing and qualifying new opportunities and prospects.

LATAM

Vacancy

Design and support the landing of new, innovative products as well as disruptive business models that can leverage and monetise elements like technology & data
Connect functions and collaborate to ensure implementation of solutions.
Assess and promote new or unexplored business segment.
Assess the regional business sales model and identify and cover specific strategic regional challenges as well as potential quick wins that could impact results in the short term.
Collaborate with the current sales teams to generate value beyond “comfort zone” as well as influence commercial mindset, support in specific deals.
Assess competitive landscape regionally identifying key competitors to disrupt.
Build large and/ or strategic global and regional as well as small transformational partnerships beyond our “comfort zone”.
Challenge, influence and support Commercial Transformation by providing new/fresh and added value perspectives.
Support Sales Centre of Excellence to help sales transformation in region.

Business Development

(EMEAI / APAC)

OVERVIEW

Under Miguel Hernández's leadership, the Business Development team supports the implementation and adoption of tools & processes for business development initiatives, creating the correct environment for Business Development across all business lines and units globally for prospecting, lead nurturing and qualifying new opportunities and prospects.

EMEIA

Vacancy

APAC

Vacancy

Design and support the landing of new, innovative products as well as disruptive business models that can leverage and monetise elements like technology & data
Connect functions and collaborate to ensure implementation of solutions.
Assess and promote new or unexplored business segment.
Assess the regional business sales model and identify and cover specific strategic regional challenges as well as potential quick wins that could impact results in the short term.
Collaborate with the current sales teams to generate value beyond “comfort zone” as well as influence commercial mindset, support in specific deals.
Assess competitive landscape regionally identifying key competitors to disrupt.
Build large and/ or strategic global and regional as well as small transformational partnerships beyond our “comfort zone”.
Challenge, influence and support Commercial Transformation by providing new/fresh and added value perspectives.
Support Sales Centre of Excellence to help sales transformation in region.

EUROPE

Fernando Truyols

The Growth area is another of our Market facing functions, led by Chief Growth Officer, Mark Antipof.

Its purpose is to identify business opportunities, develop how they can be packaged for our customers and then to pass them to our sales experts to sell, supported by the specialists teams.

This work is underpinned by the Marketing & Digital Presence and Corporate Comms teams.

Click the functions below for more information.

GROWTH

OVERVIEW

Innovation, Partnerships & e-Commerce

Frédéric Martinez

Sales Centre of Excellence

Barry Porter

Destination Development

& Marketing Solutions

Joe Sheller

Business Development (Americas)

Lauren Atlass

Business Development (EMEAI, APAC)

Miguel Hernández

Corporate Comms

Blanca Zayas

Marketing & Digital Presence

Léo Moulinas

The Luxurist

Independent Luxury business

David Amsellem