Marketing & Digital Presence

OVERVIEW

The Marketing & Digital Presence, led by Léo Moulinas, is all about building and scaling HBX Group’s Marketing engine to manage the brand portfolio, to build new marketing-generated revenue streams (Marketing as a Service) and to generate demand for our Group’s suite of products and services.

Product Marketing

Ilaria Bucci

Brand, Content

& Creative

Chris Jones

Events & Tradeshows

Aina Aguilo

Global Marketing Engine (Strategy & Operations)

Damian Nogelado

Development of segmented marketing planning & executions.
Development of value propositions and go-to-market marketing planning.
Brand management & creative design.
Thought leadership & content production.
HBX Group signature events & tradeshow presence + speaking opportunities.
B2B+B2C ads &media solutions / Digital marketing agency services.
Global demand generation campaigns: Campaign 2.0 with Hoteliers, Sales and RTA.
Social media & influencer marketing.
Client communications & email marketing.
Loyalty Programme management.
Management of the HBX Group public websites and landing pages.

Corporate Communications

OVERVIEW

Blanca Zayas heads up the Corporate Communications team which manages the public image of the organisation, maximising the presence, reputation and recognition of HBX Group in the travel sector and beyond through the implementation of PR campaigns, media relations, events and thought leadership. It ensures the efficiency and consistency of company messaging with external stakeholders and protects the company in crisis situations.

Corporate Communications

Clara Truyols

Corporate Communications

Vacancy

Definition and development of company key messages, press dossiers, Q&A´s, briefings and statements.
Identification and media training for company spokespeople.
Development and distribution of press releases to strategic media targets to maximise results.
Coordination of speaking opportunities at key events.
Organization of press conferences, media interviews, profile pieces and development of thought leadership pieces for top tier outlets.
Building and maintaining relations with key journalists, opinion leaders and the media.
Identify potential reputational risks and creation of a crisis communications plan with reactive statements.
Registration of the company in awards and contests to elevate brand awareness and reputation through endorsements.
Development of high impact long term communication strategies.
Media monitoring and coverage analysis.

Sales Centre of Excellence

OVERVIEW

Led by Barry Porter, the Sales Centre of Excellence (SCoE) has a results-focused mission: To empower our sales teams with the tools, knowledge, and strategies necessary to excel.

Sales Enablement

Maria del Visa

Global Growth

Initiatives

Alan Keir

Marketing Analytics

Matias Palomino

To drive a best-in-class sales methodology, delivering a robust and sales-friendly techstack.
To ensure our coverage model meets the opportunities represented by each market.
To work with the Learning & Development team to ensure our Sales teams are equipped to sell the HBX Group ecosystem. To manage and communicatemanaging & communicating a dashboard of KPIs that provide performance transparency.
Maintain first line on innovative propositions through partnerships
Sign & integrate into HBX Group processes the e-Commerce partners we agree to work with to deliver in B2B2C dynamic packaging (curated travel experiences) and stand-alone travel components (accommodation, car rental, transfers, experiences).
Train the Sales Teams in order for them to become autonomous selling HBX Group’s e-Commerce offering.

Global eCommerce

Alun Williams

Destination Development & Marketing Solutions

OVERVIEW

Joe Sheller leads a team which develops scalable marketing solutions that drive incremental production and maximise engagement across the travel industry. By leveraging industry leading technology, distribution and data, they ensure our partners are targeting the right audience at the right time to drive tangible return on investment.