ELENA PÉREZ

Chief HR, Comms & ESG Officer

Credited with designing and leading a transformative HR function at Hotelbeds, Elena has been with the company since 2015 and also oversees Communications and ESG within the organisation.

She has a proven track record of championing cultural change having led the former Hotelbeds - and now HBX Group - through numerous complex and challenging change programmes, and is a strong advocate for the value of placing the employee at the heart of the business, demonstrated through a strong EVP centred around encouraging high performance and development.

Recognising the strength of a proactive, creative communications approach both internally and externally in raising the profile of the company and attracting talent to it, she also spearheads an ambitious ESG agenda and is committed to sustainable projects that make a transformational differences in the areas where the company operates.


With strong international experience gained in consulting firms including PWC, IBM and Garrigues Human Capital, Elena’s career also includes international HR Director positions in Claire’s Accessories Inc and Tendam Group.