An inspiring project to redefine tourism and remote work: the case of Rooral 

Rooral is a business that presents itself as an innovative solution, offering professionals and companies the opportunity to work from small villages in southern Spain, integrating productivity with a more leisurely lifestyle, rooted in nature and community.

Rooral is a business that was born out of the need to find a refuge from the frenetic pace of urban life. Its founders, although they do not come from the rural world, discovered that a quieter and more authentic environment is ideal for rediscovering what is essential.

This project not only provides a space to work, but an experience that teaches you to enjoy what you already have, connecting with the natural and the local. Villages, with their simplicity and communal warmth, become the perfect setting to offer a way of life that contrasts with the hustle and bustle of the city. 

Did you know that 76% of people experience burnout?  

Rooral offers a complete coliving and coworking experience in picturesque white villages in Malaga (Spain).

Professionals are accommodated in well-equipped rural housing with private rooms within a few seconds' walk of the coworking space and local amenities. The coworking space, located in a historic building overlooking the valley, has private workstations, outdoor terraces and high-speed internet connection.

A typical day can begin with yoga and deep breathing sessions in nature, followed by breaks to enjoy the scenery. Meals are shared in a relaxed atmosphere, encouraging belonging and the exchange of ideas. Afternoons are dedicated to community activities and workshops, while evenings include dinners with residents. 

Rooral offers more than an option for individuals seeking change; it also provides companies with an opportunity to transform their corporate culture. Through customised retreats and experiences, Rooral helps teams reconnect with a common purpose in a natural environment, strengthening cohesion, improving communication and promoting wellbeing. 

Companies can choose from a variety of activities, such as forest baths, Mediterranean cooking courses and wine tastings. Packages include accommodation, local meals and expert facilitation in regenerative leadership and holistic wellbeing.  

Rooral demonstrates how combining tourism and remote work can revitalise rural areas and create new opportunities. This model is a source of inspiration for renewal in business, tourism and talent management.

Rooral offers valuable experiences while contributing to the sustainable development of rural communities. Its approach helps revitalise rural communities by keeping local culture alive and promoting responsible environmental practices, providing a tangible solution to the problem of abandonment and depopulation of these areas. 

The results speak for themselves:

Did you know that an environmental neuroscience study found that a 4-day hike was associated with a staggering 50% increase in the ability to think creatively?