HBX Group has unveiled a refreshed sustainability section on its corporate website, aimed at communicating its ESG strategy in a clearer, more visual, and accessible way. This update marks a significant step forward in how we share our sustainability journey, now also featuring the Sustainability Hub. To learn more about the development of this project, we spoke with Victoria González, ESG Executive, and Jaume Pons, Brand Specialist, who led the initiative from the ESG and Marketing & Digital Presence teams. 

A renewed window into our ESG commitment 

HBX Group launches new sustainability section on corporate website 

A section that reflects our identity 

The new section offers an honest and transparent view of who we are as an organisation and how we are working to create positive impact. 

Design with purpose 

The visual and editorial approach was key. “We focused on simplicity and clarity, using strategic imagery and video content,” says Jaume Pons, Brand Specialist. Real photos and videos — such as the Think Big project — were chosen to enhance authenticity without overwhelming the user experience. 

”We wanted this version to genuinely reflect our commitments and how we’re putting them into action”, explains Victoria González, ESG Executive. 

Check the website!

Click here
 

A collaborative effort 

The section was developed jointly by the ESG and Marketing & Digital Presence teams. 

A space that evolves 

This section is designed to grow alongside our ESG initiatives. 

“From the beginning, we aimed to ensure the content reflected HBX Group’s core values: integrity, collaboration, and a commitment to positive change,” adds Victoria.

The collaboration helped embed sustainability as a cross-cutting element of our corporate identity. 

“We have many ongoing projects, and this space will allow us to share them more openly and meaningfully,” says Victoria. Jaume concludes, “It’s been a rewarding process, and we’re confident future collaborations will continue to strengthen this integrated approach.”