At HBX Group, we believe technology can be a powerful tool for driving positive change. A recent example is Roiback’s collaboration with Lotus Hotels & Resorts to transform their loyalty programme — an initiative that not only enhances the guest experience but also builds a meaningful connection with the local environment. Roiback, part of HBX Group, specialises in helping hotels strengthen their direct sales, optimise loyalty solutions and deliver seamless digital experiences. This project with Lotus Hotels & Resorts shows how their expertise goes beyond technology, creating value for both businesses and communities.

Roiback case: Streamlining loyalty for lotus hotels with a touch of local impact 

Before the upgrade, Lotus Hotels & Resorts managed its loyalty programme manually at each hotel. Staff had to check and apply benefits by hand, which took time, led to mistakes, and created an inconsistent experience for guests. Benefits weren’t applied automatically when booking through the website, making the process even more complicated. 

Roiback helped digitise the entire system. Now, everything is managed through a single platform, benefits are applied automatically, and guest spending history is tracked. This makes operations smoother for staff and gives guests a clearer, more personalised experience. 

Thanks to this solution, Lotus Hotels has improved operational efficiency and now offers a more consistent and tailored experience to its guests, in a context of steady growth. 

Lotus Hotels operates five exotic resorts and a liveaboard phinisi boat in Indonesia, combining comfort with a strong focus on sustainability. Four of its properties and the liveaboard are PADI 5 Certified (recognising high-quality, safe, and environmentally responsible diving), with their own Gangga Divers centres, recognised for responsible diving and conservation practices. The group also works actively to reduce single-use plastics, manage waste responsibly, and promote eco-friendly operations across its destinations. 

This case shows how a well-designed tech solution can go beyond improving operations — it can also create space for meaningful environmental and educational actions. When loyalty connects with purpose, the impact becomes real. 

To celebrate the launch of the new Lotus Journey loyalty programme, Lotus Hotels partnered with the Coral Triangle Center (CTC) for a symbolic and educational initiative: 

For each of the first 100 bookings made by programme members, a baby coral was planted in selected areas by the CTC. Each guest received a personalised adoption certificate, a photo of their tagged coral, and updates on its growth from the CTC.