This week marks Global Accessibility Awareness Day, highlighting the growing relevance of inclusive design in today´s world. Accessibility is no longer merely a social responsibility—it has become a strategic priority for companies aiming to stand out in the market and comply with evolving legislation. With the adoption of the European Accessibility Act (EAA), a unified regulatory framework has been established, requiring key products and services across the EU to be accessible.
The goal is clear: to ensure the full inclusion of people with disabilities by removing barriers to essential services such as digital platforms, self-service terminals, financial documentation, and communication systems. The regulation sets specific implementation deadlines, with most requirements coming into effect by 28 June 2025, and certain elements—such as emergency communications—by 28 June 2027.
New EU Accessibility Act
drives changes in products and services
Why is this happening?
This legislation addresses a pressing reality: over 1.3 billion people worldwide—around 16% of the global population—live with significant disabilities. Even today, many still encounter avoidable barriers in their daily lives. Digital accessibility not only benefits those with permanent disabilities, but also supports older adults and individuals who interact with technology differently depending on the context.
Who does the EAA apply to?
The regulation applies across all EU Member States. It’s not about where a company is based, but where its products or services are offered. If a company is based outside the EU but sells to EU customers, it must also comply
At HBX Group, several departments have already begun integrating accessibility principles into their projects. These are tangible steps towards a more inclusive and responsible way of working—where diverse abilities and needs are considered from the outset.
Some of our teams are already taking action!
What does the EAA require?
Covered products and services must meet technical accessibility standards, such as those outlined in EN 301 549 and the Web Content Accessibility Guidelines (WCAG 2.1 Level AA).
This means:
- Websites and apps must be usable by people with visual, auditory, motor, or cognitive impairments.
- Customer service, payment processes, forms, videos, and downloadable documents must meet inclusive standards.
- Third-party providers integrated into platforms (e.g. payment gateways or chatbots) must also be accessible.
Which products and services are covered?
The EAA has a broad scope. It includes products such as:
And services such as:
· Computers and operating systems
· Self-service terminals (ATMs, POS systems, airport check-in kiosks, etc.)
· Smartphones, tablets, e-readers
· Telecommunications equipment
- Transport (information, booking, ticketing)
- Telecommunications (including calls and messaging)
- Banking and financial services
· E-commerce
What are the consequences of non-compliance?
Penalties vary by country but can reach up to €500,000. National authorities may impose financial fines, withdraw products or services from the market, apply daily penalties for ongoing non-compliance, and publicly disclose sanctions—potentially damaging brand reputation.
This means:
- Websites and apps must be usable by people with visual, auditory, motor, or cognitive impairments.
- Customer service, payment processes, forms, videos, and downloadable documents must meet inclusive standards.
- Third-party providers integrated into platforms (e.g. payment gateways or chatbots) must also be accessible.
Why compliance goes beyond avoiding fines?
Meeting EAA requirements enhances the overall user experience and brings strategic business benefits, such as:
- Improved SEO
- Higher conversion rates
- Reduced drop-offs
- Stronger customer loyalty
- Enhanced brand reputation
- Greater competitiveness in public and corporate tenders