HBX Group Brand Tracking 2024: Insights on Sustainability and Perception

Sustainability is one of the pillars that stands out most in the perception of HBX Group. According to recent data, 56% of HBX Group's customers and 42% of non-customers value this attribute positively, a figure that stands out in comparison to its competitors. This focus on sustainability, covering both environmental and social practices, has allowed HBX Group to build a solid image of responsibility, an aspect that is increasingly important to conscious travellers.

One of the most remarkable findings is that 76% of our customers have a positive impression of HBX Group, standing out from our competitors. On the other hand, 83% of non-customers share this perception. This is an excellent sign that our customer base values our offer, our service and our reputation positively.

At HBX Group we have conducted an exhaustive Brand Tracking 2024 study with the aim of better understanding how our customers and non-customers perceive us.

The study was designed to determine awareness and consideration of HBX Group and how our position in the market has evolved from a bed bank company to a travel technology company, as well as test the impact of our message in the current market and compare the performance of our brands against those of the competition, to identify our strengths and areas for improvement.

To do this, a mixed methodology was used with qualitative interviews with 5 key participants, in addition to a quantitative survey with 703 responses, of which 176 came from clients and 527 from non-clients.