Updated in collaboration with Accenture and backed by the United Nations Framework Convention on Climate Change (UNFCCC), the renewed roadmap contains enhanced metrics and new corridors of decarbonization; it aims to even assist businesses in handling the peculiarities or issues they face, stressing that 'one size fits all' is not the case to achieve Net Zero for all.  

This is how WTTC states: It has great news about the sector's footprint. Travel and Tourism have become 10.2% less carbon intensive compared to 2019. In addition have aviation reduced by 6% and cruise along with accommodation have reduced carbon intensity by 11%. 

The road map reinforces the vital role of Sustainable Aviation Fuel (SAF) in reducing further emissions. SAF is considered a key element in decarbonizing the aviation sector, since it can dramatically decrease carbon emissions in this industry, and will require widespread adoption and investment by the industry. 

According to the report, 53% of the leading 250 travel and tourism companies set up climate-based targets, compared to 42% in 2021. One-third of these companies also committed to Science-Based Targets (SBTi), which is a twofold increase from three years ago when the first roadmap came out.  

The World Travel & Tourism Council (WTTC) recently released its second edition of its trailblazing Net Zero Roadmap at COP29, which has exposed a staggering 27% growth in Travel & Tourism businesses currently setting climate targets in the past three years. More than half of the key players within the industry are beginning to act on achieving emission reductions, a giant milestone in the sustainability efforts within the sector.